This project developed Kreako, a sustainable jewelry brand and co-creation platform transforming industrial offcuts into wearable pieces. The work included brand identity, upcycled earring design, and a circular economy business model fostering collaborative creation.

Sustainable jewelry often lacks aesthetic appeal, and industrial offcuts are overlooked for their design potential. The challenge was transforming waste materials into desirable wearable pieces that balance environmental responsibility with visual quality and craftsmanship.

The solution includes a laser cut earring collection, custom brand identity with letterforms and illustrative assets, and a circular economy business model enabling collaborative sustainable creation between artists.